We often get so caught up in the ‘silly season’ that we forget it’s the perfect –and most important– time to give back. IntegraPay has made it even easier to donate, by developing in-video payment (IVPS) technology, in partnership with child protection charity, Bravehearts.
Bravehearts is an Australian charity that promotes the education of personal safety in the fight against child sexual assault. In the hopes of boosting fundraising efforts over the Christmas period, Bravehearts has launched a new ad-campaign with IVPS technology integrated.
Bravehearts Marketing Manager, Zoe Hermans is thrilled with this venture. “The technology is ground-breaking for charities and donors alike because users can donate whilst they watch the video, and don’t have to be redirected to a third-party webpage or pop-up to complete their donation.”
The advertisement has been posted online to enhance their social media fundraising efforts. The video features a purple box in the left hand corner that says ‘DONATE NOW’. Anyone watching the ad can simply click this and a pop-up appears asking for all the necessary details for making a donation.
Integrapay’s Chief Operating Officer, Kathryn Porritt said the company wanted to create a modern and innovative way to raise funds for charities.
“Our In Video Payment System is an Australian and New Zealand first and aims to reduce the steps to transaction completion keeping potential donators engaged and inspired.”
“The IVPS screen is embedded within the marketing video. This means when the marketing material is shared or forwarded on to a new person, IVPS is included.”
The Bravehearts advertisement was launched on December 1st and has already seen positive results. Let’s hope we see even more success in the future for charities across Australia and New Zealand.
About Ashlea Witoslawski
As a journalism graduate, Ash has discovered a flair and talent for writing and reporting on issues that matter. Through travel, she realised the desperate need to give back and help those around her. When Ash is not keeping up to date on the latest in news and current affairs, she is usually distracted by her guilty pleasure- celebrity gossip.
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