Pioneers in natural mother and baby personal care, AROMBABY, have won the HKABA Victoria Business Award for Excellence in Bilateral Trade to China and Hong Kong. This prestigious Award is in recognition of export excellence to Hong Kong for fifteen years and to China for the past five.
Distributed across Australia for over twenty years, including through online beauty store Adore Beauty, Thomas Dux Organic, select pharmacies, hotels and baby stores, AROMABABY has positioned itself as a non-mass, professional eco brand priding itself on a long history of safety and efficacy.
Aromababy has been involved in exporting, working with the community and providing education in the mother and baby sector, since launching more than two decades ago. Aromababy has also provided product to select hospitals in Hong Kong throughout that time and Founder, Catherine Cervasio, runs workshops annually to help educate around the benefits of baby massage, natural ingredients and other wellness topics.
Boasting a host of celebrity clientele and a long list of high profile gift recipients include Princess Mary, Jamie Oliver, John Travolta, Megan Gale and to name a few, AROMABABY Founder Catherine Cervasio says the advantage of ‘influencer’ or celebrity clients means more parents know about the benefits of natural skincare and the difference between AROMABABY (which prides itself on research and efficacy) and the countless newer brands who have entered the category. This latest award, she says, will also help to cement its reputation as a results-driven, destination baby beauty brand which appeals to Chinese celebrities. AROMABABY brings with it over two decades of market knowledge and media opportunities for its partners in the sector.
Bottled in sleek, white packaging with silver detailing, this totally Australian-produced brand is responsible for introducing more contemporary styling into the eco space. AROMABABY continues to lead the way in the specialist baby care category, with parent company ALUXE developing new gift-able additions to the brand which include luxury organic-rich body scrubs, bath salt and a commemorative 21st Anniversary natural candle made uniquely using essential oils, launched late 2016.
Having left school at 15, Cervasio says this latest accolade is testament to her belief that anything is possible with a clear strategy, focus and commitment. Well known for having pioneered a new category in Australian retailing 22 years ago, her love of luxe and knowledge of the beauty industry well positioned her AROMABABY brand to take advantage of the China opportunity which presented itself 6 years ago.
With more than 16 million babies born annually, currently AROMABABY remains the only Australian natural baby skincare brand poised to take full advantage of these figures in a retail environment, having invested in product registrations enabling the brand to sell offline in China, adding further to Asian buyer appeal and crucial for retailers looking to take advantage of the huge surge in popularity of the sector.