New Two-Storey Burger Project for Melbourne
Welcome back from holiday Melbourne, and meet your new Burger Project, which offers the same legendary burgers, premium quality and fast service alongside enhancements that make the experience all the more rewarding.
The new, two-storey Burger Project at Bourke Street opened on 10th January, ushering in customer experiences across the group.
Spread across two floors, the new 170-seat store accommodates 100 customers downstairs, 30 outside and 40 upstairs, where a dedicated bar is the perfect spot to linger for longer and celebrate everything that is awesome about the mate-ship of burgers and beers.
The new-format Burger Project, and the fourth in Melbourne, dials up the comfort factor with the provision of GPS buzzers that combine the speediness of ordering at the counter with the convenience of having meals delivered to the table, so guests no longer need to wait counter-side for their orders.
Self-serve soda dispensers offering unlimited refills and numerous large-screen TVs tuned in to sport and music channels also augment a Burger Project visit.
The Bourke Street store launches with Burger Project’s expanded craft beer portfolio, which showcases an ever changing local craft beer menu and recommended burger-beer pairings to the menu at all 13 stores in Melbourne, Sydney and Brisbane. Up to four beers are expected to be on tap at each venue, including Mornington Hop Culture, Mornington Pale, and Young Henrys Real Ale and Natural Lager at Bourke Street.
The burger menu of 11 irreplaceable stalwarts showcasing 36-month, grass-fed Cape Grim beef from Tasmania, free-range Lilydale chicken, as well as a vegetarian crumbed confit mushroom option, remains unchanged at the new Bourke Street location, but it’s beefed up with a Limited Edition series of flavours that change every eight weeks.
The Limited Edition line-up of house-minced, hand-formed meat masterpieces is inspired by different cuisines and is available at all 13 stores. Burger Project Bourke Street launches with The Mexican, which is loaded with chilli salsa, guacamole, lettuce, tomato and sour cream, and pairs perfectly with the classic Mexican lager Cerveza Tecate. Korean and Japanese Limited Edition flavours are in development.
Rockpool Dining Group Culinary Director Neil Perry said the enhancements reflect the evolution of fast-casual dining with customers now expecting affordable and fast dine-in options, with better service offerings and a level of comfort that encourages them to stay a little longer.
“Burger Project’s sustainable philosophy and devotion to the highest quality ingredients is unaltered, however Bourke Street marks three years, three states and the 12th store for the business, so it’s time for a few nips, tucks and enhancements,” Neil said.
“Customers expect even more from fast-casual, whether it’s being able to watch a game, settle in at the bar to explore an expanded beer menu, or having just a little more comfort in the overall experience.”
To celebrate the launch, a life-size model cow will be painted by a local artist and auctioned for charity.
Burger Project Bourke Street’s second level can be hired for children’s parties, events and presentations.
Hoppy Hour is now available all locations Monday to Friday from 3pm-6pm, with $5 beers and $10 burger and chip combinations.
BURGER PROJECT BOURKE STREET
Address: 555 Bourke Street, Melbourne
Hours: Monday-Saturday 11am-9pm
Instagram: @burgerproject Facebook: burgerproject Twitter: @_burgerproject
**Information Courtesy of Burger Project/Rockpool Dining Group – Rachel Lebihan
**Photos Courtesy of Harvard Wang
Connie Lambeth – The Australia Times News
Editor GOURMET – Food/Wine/Events
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