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Doing something good for your body – like giving up alcohol or sugar – is never an easy feat, especially when it’s for an entire month. But when it’s for a good cause with your friends, family – and basically, the nation by your side, it hopefully won’t seem like such a daunting task. This, of course, refers to Febfast, the great Australian pause from alcohol, sugar or something of your choice for the month of February in support of disadvantaged young people aged 12-25 across the country.

Whether you’re cutting out alcohol or sugar (or both!), a great way to achieve your goal is by swapping instead of stopping – and there’s now no better time to explore the offerings within the non-alcoholic drink sector than now! In light of this, those taking part in Febfast are on the look for a delicious alternative to the usual glass of champagne – especially during times of celebrations (such as Valentine’s Day) and hot summer nights.

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Satisfying this need in more ways than one is Edenvale wines. Hitting 2 birds with one stone, Edenvale wines are both non-intoxicating and have nearly half the calories of normal wine. To be more specific, the removal of 13% alcohol by volume translates to over a 60% calorie reduction. All with the delicious taste and bubbly sensation a glass of alcoholic sparkling can provide.

**Information and Images Courtesy of Edenvale wines/Evil Twin PR

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Connie Lambeth

The Australia Times News

Editor GOURMET – Food/Wine/Events

theaustraliatimes.com/news

literallyconnie@gmail.com

connie.lambeth@theaustraliatimes.com.au

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READ ON FOR MORE INFO ON EDENVALE WINES…

Bringing a whole new meaning to the phrase “not drinking” and hitting the drinks sector is a generation of non-alcoholic drinks, generating a different kind of excitement among its consumers. Separating itself from traditional stories of sobriety, this ‘trend’ isn’t about avoidance of alcohol, but rather to seek something – something for enjoyment that can seamlessly fit into their lifestyle.

• *2017, 20% of Australians abstain from alcohol (showing a 9% increase from 2007)

In response to the prominent increase, companies have shifted their focus onto the drivers of this new trend, namely being wellbeing, the rise of the experience economy and consumer curiosity and demand for choice. As the non-drinker market is expanding to those choosing sobriety for health purposes, those who don’t have a desire to try alcohol and those approaching legal drinking age, new consumption occasions are created, such as ‘Daybreaker’ alcohol-free morning drinking sessions – evidently creating a higher demand for non-alcoholic options.

As a response to current market trends and lack in choice within the drinks sector, Edenvale has been developed to offer consumers a superior quality, alcohol removed range of Australian wine. They are experts in the field of alcohol reduction and removal, offering a sophisticated alcohol removed alternative for those who still wish to sip on an adult beverage. Unlike many other non-alcoholic options seen as inferior choices to alcohol, Edenvale wines align the quality of experience by offering non-alcoholic options that can provide the same ‘moment’ or ‘feeling’ many crave during times of celebration.

drinkwise.org.au (2017)