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Darren Thomas, CEO of Thomas Food International has announced the launch of Thomas Farms Kitchen, a new direct-to-consumer meal kit delivery service that is 100% Australian owned.

Thomas said their model aims to change the category by offering flexibility to their customers and delivering truly, fresh produce with less food miles from farm to plate.

“Given our substantial network here in Australia, we are able to draw on the best produce in each state and deliver it direct to the consumer. If you live in Sydney, your produce comes from NSW,” he said.

The new service also allows customers choice for the first time.

“There are no mystery boxes in this model. Choice is king and it’s what consumers want, therefore it’s a leading part of our strategy to market. The venture leads the category in that customers have the freedom to come and go as they please, as well as a greater number of dishes to choose from each week.”

Find out more information at Thomas Farms.